Check outdoor advertising quickly and easily
Whether classic billboard advertising or advertising content on digital screens - spending on outdoor advertising has been rising teadily for years. The out-of-home market (OOH) is benefiting above all from the declining relevance of other advertising media such as TV or print. If you want to reach a lot of people, you can hardly avoid advertising in public spaces. But how do you keep track of hundreds of thousands of advertising locations? How can you check whether campaigns are being implemented correctly or what condition the advertising media are in?
Well-known companies in the advertising industry rely on appJobber with its community to obtain documentary images directly from the point of interest. The users of appJobber are available throughout Europe to document the actual situation on site inexpensively, quickly and reliably.
Outdoor advertising: from advertising pillar to infoscreen
Outdoor advertising is multifaceted. Large posters, neon signs or the good old advertising pillar are an integral part of the cityscape. In addition, digital out-of-home (DOOH) advertising media are becoming increasingly popular. Digital screens with advertising clips can be found particularly often at railway stations or in the interior of means of transport. But gastronomy and retail have also discovered the screens for themselves for a long time. The different advertising media have one thing in common: they should reach as many people as possible and are therefore distributed over many locations.
With appJobber, these sites can be visited easily and inexpensively. Users of the app answer questions and take documenting photos to capture the situation on site.
The individual specifications of the clients are taken into account, such as:
- Photos from different distances/viewing directions
- Documenting images with visible traffic
- Site visits at selected times of day
- Random samplings or visits to fixed addresses
In addition to the correct implementation of advertising campaigns, the users also check the condition of the advertising media if necessary. Are there any damages or defects that need to be repaired? Is the lighting working? This information can also be recorded at the location.
Location acquisition and sales research
Die Recherche und Qualifizierung potentieller neuer Standorte ist mühsam. Mithilfe der Crowd von appJobber lassen sich jedoch auch hier Zeit und Kosten sparen. Über einen sogenannten „Suchjob“ können die Nutzer der App geeignete neue Adressen europaweit melden. Vorab werden dazu durch den Auftraggeber die konkreten Kriterien definiert, die eine Adressmeldung erfüllen muss. So können Meldungen beispielsweise auch auf bestimmte Regionen eingegrenzt werden.
Auch bereits bekannte, neue Standorte können durch die User von appJobber vorqualifiziert werden. Über Umfeld- und Detailfotos sowie die Erfassung von Standortdaten kann der Auftraggeber so herausfinden, ob sich diese Adressen für Außenwerbung eignen.